Featured finding
Sensitive Skin Moisturizer
Recommendation Prioritize
Why
Established demand is strengthening, with open access.
Demand Space
Products for Sensitivity
For consumer brands & specialty retailers
The evidence behind your next category decision.
ClarisEdge reads shopper search behavior across your category and returns the demand areas worth your investment, the language shoppers use for each, and a clear recommendation: Prioritize, Validate, or Monitor.
Published now: Skincare, Haircare, Oral Care
Skincare Category Preview
What to expandwhich demand pockets are worth the next move
What to carrywhere assortment depth is justified
How to positionwhich shopper language to lead with
Where to promotewhich opportunities deserve attention now
Where this fits
Choose the level of intelligence the decision requires
The difference is not access to more data. It is how clearly the evidence supports the decision.
Internal analysis
Raw inputs, interpreted in-house
Keyword platforms · marketplace data · internal expertise
A practical option for teams with the specialist capacity and time to structure, reconcile, and interpret category evidence themselves.
ClarisEdge
Decision-ready category intelligence
Demand Spaces · Opportunity evidence · Prioritize, Validate, or Monitor
ClarisEdge turns shopper search behavior into a structured view of where demand merits attention, why each opportunity matters, and what action the evidence supports.
Bespoke strategic research
Custom intelligence for broader mandates
Organization-specific questions · proprietary inputs · stakeholder alignment
Designed for decisions that require tailored analysis, facilitated stakeholder work, organization-specific evidence, or a wider strategic program.
What's inside
What a category report gives you.
Every report turns scattered shopper search into a focused set of opportunity areas, each one specific enough to act on, with the evidence behind it in plain sight.
01 · Opportunity areas
Where the evidence points next
A focused set of evidence-backed opportunity areas, each with one clear recommendation: Prioritize, Validate, or Monitor. The read shows where attention belongs next.
02 · The evidence behind each
Every finding traces back to shopper search
The shopper language, demand movement, and access context supporting each area are shown in plain sight, so every finding can be traced back to the search behavior it came from.
03 · Built on Demand Spaces
Demand Spaces keep the read structured
Every report groups shopper search into Demand Spaces: recurring combinations of need, attribute, outcome, and format. That keeps the read structured, comparable across categories, and grounded in traceable evidence.
Pricing
Choose the depth your decision requires.
Start with a Category Preview, then choose the report depth that matches how the decision will be made, reviewed, and acted on.
Category Preview · free · every published category
See a real edition before you buy
Each Category Preview gives you the Demand Space landscape for the category, one complete opportunity profile (the finding, the shopper language, and the reasoning behind its call), and the method behind it.
For the decision you are making
Category Opportunity Report
$149
Decide where to focus next using the opportunity set selected for the edition.
- The opportunity set selected for the edition
- The words shoppers use for each
- Which way demand is moving
- Who is already serving it
- A Prioritize, Validate, or Monitor recommendation on each
For choosing between categories
3-Category Opportunity Bundle
$349
Compare adjacent categories.
- All 3 published Category Opportunity Reports
- Read the same call structure side by side
- For deciding which category earns the next move
- Skincare, Haircare, Oral Care
For deeper investigation and stakeholder review
Category Intelligence Report
$795
Go deeper into the category with extended evidence, context, and decision-ready material for analysis and sharing.
- Everything in the Category Opportunity Report
- Extended Demand Space and movement evidence
- Supported brand and retail context
- Evidence views, appendices, and derived tables
- Decision-ready material for deeper analysis and stakeholder review
Need a category we haven't published yet? We build Custom Category Reports with the same method, starting at $2,500. Limited slots.
Prices in USD.
Coverage
Published by category.
Each category is read on its own evidence base and published as its own edition, so every finding stays traceable to the search behavior behind it.
Skincare
PublishedSensitive Skin Moisturizer
United States · Data through May 2026. 14,600 shopper phrase groups mapped across 36 Demand Spaces.
View the Skincare Preview →Haircare
PublishedLeave-In for Curly Hair
United States · Data through May 2026. 16,272 shopper phrase groups mapped across 15 Demand Spaces.
View the Haircare Preview →Oral Care
PublishedDry Mouth Rinse
United States · Data through June 2026. 5,527 shopper phrase groups mapped across 28 Demand Spaces.
View the Oral Care Preview →FAQ
Before you buy.
How is this different from keyword and marketplace research tools?
Keyword and marketplace tools tell you what shoppers typed. ClarisEdge identifies which areas of demand merit investment, in the language shoppers use, and carries a recommendation on each: Prioritize, Validate, or Monitor. Those tools are built for discovery, listing research, and ad analysis, and most teams keep using them alongside a ClarisEdge report.
Which report do I need?
The Category Opportunity Report gives you the opportunity set for the edition, the shopper language behind it, how demand is moving, and a Prioritize, Validate, or Monitor recommendation on each area. The Category Intelligence Report supports a deeper investigation. It adds extended evidence, brand and retail context, evidence views, appendices, and derived tables for your own analysis and for sharing with stakeholders.
How current is the data?
We update category by category, targeting at least once a year.
Which categories are published?
Skincare, Haircare, Oral Care, each covering United States shoppers. Every published category has a Category Preview to explore online.