Legal
Terms and Conditions
The basis on which this website and Demand Alignment services are provided.
ClarisEdge is a Demand Alignment advisory service operated by TelosLens LLC. These terms govern your use of the ClarisEdge website and any Demand Alignment engagement you obtain from us. By using the site, signing up for updates, contacting us, or entering an engagement with us, you agree to the terms that apply to that activity.
What ClarisEdge provides
ClarisEdge uses consumer search behavior and other relevant evidence to map demand, prioritize demand for a specific business, assess whether the current portfolio can credibly serve it, and evaluate whether relevant products are being represented and discovered against that demand. Demand Alignment provides company-specific findings and recommendations.
Demand Alignment
An engagement may identify areas to protect, activate, renovate, innovate, or ignore. Analysis may include demand prioritization, product and portfolio coverage, product representation, discovery across relevant search and AI surfaces, and catalog-relative gaps. ClarisEdge diagnoses and recommends. Product development, content production, merchandising, media execution, search implementation, and other operational changes remain outside the engagement unless a separate written scope expressly includes them.
Each engagement is governed by a separately agreed scope, timing, fees, payment terms, and any additional commercial terms. An inquiry does not create an engagement or require ClarisEdge to accept a project.
Email updates
If you sign up for email updates, MailerLite handles the form, list management, and email delivery. You can unsubscribe at any time using the link in an email or by contacting us.
Evidence boundary
Consumer search behavior is an observable demand signal. It is not equivalent to total market demand, sales, revenue, profit, conversion rate, market share, or market size. ClarisEdge does not guarantee product success, rankings, discovery, revenue, profit, or other commercial outcomes. Catalog-relative gaps describe the relationship between observed demand and the catalog being analyzed. They are not proof of a market-wide supply gap.
Discovery analysis can show whether products surface or are represented against selected demand expressions in the environments assessed. It does not establish that visibility alone causes purchase, nor does it replace the client's own sales, margin, operational, legal, regulatory, or consumer research.
ClarisEdge materials are research inputs for your own decisions. They are not investment, financial, legal, regulatory, or other professional advice and do not guarantee any business result.
License and permitted use
Demand Alignment deliverables and the contents of this site are owned or licensed by TelosLens LLC. Unless a separate agreement says otherwise, client deliverables are licensed to the client for its internal business use. You may not resell, redistribute, sublicense, publish, scrape, or present a substantial portion of ClarisEdge materials as your own product without our written permission.
Your responsibility
You are responsible for how you interpret and use ClarisEdge materials. Before making product, portfolio, merchandising, inventory, advertising, investment, or other business decisions, use your own judgment and any additional data, testing, professional advice, or operational review appropriate for your situation.
No warranty
The site, Demand Alignment deliverables, and other materials are provided "as is" and "as available", without warranties of any kind. While we work to ground ClarisEdge materials in observed evidence, we do not warrant that the information is complete, error-free, current, or suitable for any particular purpose.
Limitation of liability
To the fullest extent permitted by law, TelosLens LLC and ClarisEdge are not liable for any loss or damage arising from your use of, or reliance on, the site, Demand Alignment deliverables, or other materials, including lost profits, lost sales, or business decisions made on the basis of the materials. Where liability cannot be excluded, it is limited to the amount paid for the service giving rise to the claim, unless a separate written agreement provides otherwise.
Changes
We may update these terms as ClarisEdge develops or as our services and providers change. The updated date above shows when these terms were last revised.