Legal
Privacy Policy
How ClarisEdge handles information collected through this website.
ClarisEdge is a Demand Alignment advisory service operated by TelosLens LLC ("we", "us"). ClarisEdge provides company-specific Demand Alignment services for consumer brands and specialty retailers. This policy explains what information we collect through this website and how we use it.
Information we collect
We collect limited information that you choose to share or that is needed to operate the site:
- Email sign-ups, such as your email address and any related preferences you submit to receive ClarisEdge updates. These forms are hosted by MailerLite, which manages our list and sends our email.
- Demand Alignment inquiry details you provide through the Tally inquiry form, such as your name, work email, organization, company or store URL, category or market, decision details, areas of interest, and timing.
- Contact messages and other information you choose to send us by email.
- Basic website usage data collected through Google Analytics 4, such as pages viewed, referring pages, device and browser information, and approximate region. We use this in aggregate to improve the site.
How we use information
- To send ClarisEdge updates you requested.
- To respond to contact messages and Demand Alignment inquiries.
- To evaluate project fit, scope a potential engagement, and communicate about an agreed engagement.
- To understand, in aggregate, how the site is used and improve ClarisEdge.
- To maintain site security, prevent abuse, and comply with legal obligations.
Service providers
We use third-party service providers to operate parts of the site. They process information as needed to provide their services to us:
- MailerLite for email sign-up forms, list management, and email delivery.
- Tally for Demand Alignment inquiries.
- Google Analytics 4 for aggregate website usage measurement.
- AWS Amplify for website hosting.
Sharing
We do not sell your personal information. We share information only with service providers that help TelosLens LLC operate ClarisEdge, when needed to respond to you or provide an agreed service, or when required by law.
Cookies and analytics
The site uses cookies or similar technologies for basic site functionality and for Google Analytics 4. MailerLite and Tally embeds may set their own cookies or similar technologies as needed to work. We use analytics to understand aggregate site behavior, not to sell personal information.
Your choices
You can unsubscribe from email updates at any time using the link in any MailerLite message, or by emailing . You may also ask us to access, correct, or delete personal information we hold about you, subject to any information we need to keep for legitimate business or legal reasons.
Data retention
We keep information only as long as needed for the purposes described above, such as sending requested updates, responding to inquiries, supporting an agreed engagement, maintaining business records, and meeting legal obligations.
Children
ClarisEdge is intended for business and professional use. The site is not directed to children, and we do not knowingly collect information from children.
Changes
We may update this policy as ClarisEdge develops or as TelosLens LLC's providers and practices change. The updated date above shows when this policy was last revised.