Reports
Published categories.
Start with the free Category Preview to see how a category reads and how each recommendation is reached. From there, the Category Opportunity Report and the Category Intelligence Report go to the depth your decision needs.
United States · Data through May 2026
Skincare
Featured finding: Sensitive Skin Moisturizer. Recommendation: Prioritize. Reads 14,600 mapped shopper phrase groups across 36 Demand Spaces.
United States · Data through May 2026
Haircare
Featured finding: Leave-In for Curly Hair. Recommendation: Prioritize. Reads 16,272 mapped shopper phrase groups across 15 Demand Spaces.
United States · Data through June 2026
Oral Care
Featured finding: Dry Mouth Rinse. Recommendation: Validate. Reads 5,527 mapped shopper phrase groups across 28 Demand Spaces.